Getting Started
Choose a Voice Template
Pick a starting point for your brand voice guidelines.
Templates give you a head start. Pick the one closest to your product's personality.
Available templates
| Template | Best for |
|---|---|
| Professional | B2B products, enterprise software |
| Casual | Consumer apps, startups |
| Technical | Developer tools, APIs |
Templates work on any plan, including Free.
What a template catches
Example flags from the Professional template:
- "Click here" → Use action-specific verb ("Submit", "Download")
- Exclamation points in UI copy
- Informal contractions in error messages
- Vague button labels ("OK", "Done")
Customizing beyond templates
Custom guidelines require Pro or Team. You can:
- Define your own terminology
- Add brand-specific rules
- Set preferred phrasing for common actions
- Exclude certain patterns from review
Next step
After choosing a template, open your first PR to see Brandlint in action.